Living in the 21st century is fast paced to say the least. We in an era that is arguably the most hectic and demanding time in human history. In simpler times most people only had to worry about finding food for the day and having a warm place to sleep at night. However, for the average person in 2010, it is not that easy.
Between school, work, friends and family as well as a myriad of other responsibilities and commitments, it is easy to become overwhelemed. I believe it is even easier for people working in the media. Media professionals have to worry about lining up interviews, doing research, writing under deadline pressure, and in the age of the internet, fullfilling social networking obligations.
Dave Fleet, a mass communications veteran, wrote an interesting blog post about managing time in public relations. Fleet swears by the use of the to-do list. I’ve tried using lists before and it doesn’t always work out as planned. However, Fleet also makes use of a website called Evernote.com, a sort of online planner that may seem more practical for people use to doing everything else online. One of the nice things about this site is that it eliminates the use of paper in planning out a to-do list. This will be very helpful if you are somone with good intentions, but can never seem to find that little piece of paper with an important reminder scrawled on it.
Nobody want to be a note monster…
Fleet also cites the importance of planning out entire weeks at a time. This is something I think would be very useful in not becoming sidetracked by things that may seem important at the time, but are ultimately a waste of that most precious commodity.
Though planning is extremely useful and in many ways necessary to stay afloat in a hectic, outragously busy world, it is important to remember to be flexiable, according to Fleet. Often times more important things will come up and you can’t just blow things off because of your preset schedule.