Shooting an effective video story is much more complicated than it seems. With a print story, really the only things a journalist needs to worry about are delivering the facts, writing clean, concise copy and meeting his or her deadline. It is not so simple in the video format.
The person shooting a video story has to ensure the story does all the things a print story does while making an aesthetically pleasing composition with both images and sound.
This video, PR WEEK: NY FASHION WEEK , is a good example of a both what to do and what not to do when shooting a video story.
The beginning of the video overuses zooming and panning. The panning is shakey and distracting and there doesn’t seem to be much reason for the zooming in.
The video uses still images cut in with video, often leading in to a title or new section. While filming backstage of the runway, there are some cuts that do not flow together. This could be improved by utilzing the Five Shot Rule. Using a variety of sequential cuts could have made this video much smoother at times.
During interview segments of this video, the audio could have been better. There is a lot of distracting background noise. However, that helps tells the viewer the video is live from the fasion show.
Also, during the interiews there are some awkward cuts coming in the middle of coversation. There are lighting problems too. At one point a man is being interviewed and all he is covered in shadow. By interviewing him in an area with side or even front lighting, he would show up better on the screen.
The interviews could improve by using a variety of shots, rather than a medium close shot of a talking head each time.
If I had shot this video, I would have tried to edit shots together that made more sense, and lent a better flow to the video. PR Week did bring accross the live, flurry of excitement that is the much hyped Fashion Week in New York City, but the video is also very choppy and distracting.